A better way of bringing your business online

In the beginning there was the website. Everybody had to have one, but in reality most were little more than online brochures. Then there was e-commerce: a vital function, but all too often an ill-conceived and clumsy bolt-on. As the web matures people need, expect and want more from online interaction. Now, Loopo has created Zinc to fill that need.

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In late 2007, we were handed one of our biggest challenges by the Royal College of Obstetricians and Gynaecologists: Could we succeed in developing a nationwide online application solution for medical trainees, when this had been problematic before?

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